Douglas Rushkoff spoke as the closing keynote for the CMA’s Word of Mouth Conference. His message: brand mythologies are an artifact from the era of broadcast media. Time to move…
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A couple of us attended the CMA’s Word of Mouth Conference, From Mass to Grass, last week. We’ll be posting a few video interviews (caught by Alexa Clark) and event…
Comments closedBy Joy Boyson I interview Andrea Mandel-Campbell, keynote at the recent CMA B2B Conference and author of Why Mexicans Don’t Drink Molson, her book about Canada’s lagging role on the…
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