Today in Calgary, I attended an event entitled “Corporate Reputation Management in a Web 2.0 World”. One of the speakers was Brendan Hodgson, VP Digital from Hill & Knowlton. Brendan spoke with me after the event to elaborate on a point he made during his talk …
[If you’re reading this in the feed, you might have to click to see the video.]
Side note: check out this cool new video toy. It’s called Viddler. You can leave a comment or a tag DURING the playback of the video. Very cool.
Category: Vidclips
Owen Sagness, VP at MSN Canada presented at the CMA’s National Convention & Trade Show on reaching online objectives – with a case study on the Microsoft Sympatico portal.
Owen presented some interesting statistics during his presentation, like the following:
- Advertisements with audio and video have a 10% higher click-through than ads without.
- The three top search categories are: Travel, Research, and Finance.
- Canadians are the highest to adopt new technology.
- Nearly 50% of complex queries go unanswered.
Click the video for a quick tutorial on Microsoft’s AdCenter.
(If you are reading the feed version of this you’ll need to click through to see the video.)
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