I attended, and was a speaker at, iSummit 2006, March 29-31, 2006 in Toronto, Canada. This entry is the first of two …
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- BrandingFive QuestionsInteractive AgenciesVideo
5 Questions for Alex Pejcic, Sonic Boom
by One Degreeby One Degree 1 minutes readHow do small web shops compete with big agencies? Does it make sense to be a “centre of excellence” in a particular …
- Five QuestionsOnline AdvertisingVideo
5 Questions for Bill Sweetman, MacLaren McCann Direct & Interactive
by One Degreeby One Degree 2 minutes readOne Degree Contributor Bill Sweetman recently became Vice President of Internet Strategy at MacLaren McCann Direct & Interactive. Given that Bill is …
- 1.5 QuestionsBrandingFeedsMobilePodcastingSearch MarketingSEOStrategyVideoViral MarketingWeb Sites
Has Web Dev Changed In 10 Years?
by One Degreeby One Degree 2 minutes readWe asked Alex Pejcic, President and Co-Founder of Sonic Boom, an interactive agency in Toronto, Canada: “Has the business changed since you …
- FeedsFive QuestionsOffline To OnlinePublic RelationsSEOVideoViral Marketing
5 Questions For Kyle MacDonald, One Red Paperclip
by One Degreeby One Degree 1 minutes readCan the Internet help 26-year-old Canadian Kyle MacDonald trade his way up from one red paperclip to a house? Ken Schafer asked …
- Online AdvertisingPublic RelationsSEOStrategyVideoViral Marketing
Spore – New Worlds, New Marketing
by One Degreeby One Degree 1 minutes readA Google Video of Sim’s creator Will Wright demonstrating his latest obsession Spore causes Ken Schafer to hyper-ventilate as he ponders why …
Whether relating to movies, specials, or real-life dramas, the phrase “made for TV” may soon go the way of the Dodo. Online …

