I had the privilege of attending, and speaking at, the 2007 Canadian Marketing Association Annual Convention in Ottawa earlier this month. Here are a few fascinating tidbits I gleaned from the many excellent talks and presentations I attended:
Comments closedCategory: Viral Marketing
Jeremy Gutsche, of Trend Hunter Magazine, presented during an afternoon session at the CMA’s National Convention & Trade Show on how to _unlock cool_. His presentation outlined five steps on how to open and harness cool.
Click the video to find out how Jeremy helps companies unlock cool use it for their marketing techniques.
(If you are reading the feed version of this you’ll need to click through to see the video.)
I saw an announcement from Media in Canada today titled "Sears Trying CGM for Christmas Catalogue". Ooo, CGM – yay consumers! But alas, Tiny Tim, I got excited too soon. While checking out Sears.ca’s campaign, I encountered three very cranky Christmas Ghosts:
Ghost #1 "Voting" does not equal "CGM"
I read the Media in Canada article which basically said that Sears is letting customers vote on one of four pre-selected catalog covers (presumably) designed by their agency. CGM is Consumer Generated Media. The consumers have generated NOTHING here, except an email mailing list for future exploitation by Sears. It would be CGM if Sears committed to picking a design that was created by a consumer. I’m not sure if this is a mis-label by Media in Canada, or Sears.ca trying to play the "we do social media" card. Either way .. unfortunate.