37signals (literally) wrote the book on defensive design so you’d expect them to create really great error pages. Let’s take a look …
Web Sites
- MobileOnline AdvertisingWeb Sites
The Interactive Gospel According to Kevin Roberts
by One Degreeby One Degree 0 minutes readDuring his keynote speech on the first day of the 2006 Canadian Marketing Association annual conference yesterday in Montreal, Saatchi & Saatchi’s …
Jonathan Snook pointed out a bright idea at The Guardian in the UK. What happens when you combine the look of heatmaps …
A recent Slate article has Jennifer Evans wondering if Web 2.0 deserves a more skeptical assessment of its potential. Is Web 2.0 …
- Interactive AgenciesPublic RelationsViral MarketingWeb Sites
PR Disaster As Viral Opportunity?
by One Degreeby One Degree 0 minutes readDawna Henderson and her interactive agency henderson bas seem to be trying to take some very bad PR and spin it with …
Jonathan George and Matthew DeWaal, both 23, worked together for over 4 years and started StikiPad before ever meeting in the real …
- 1.5 QuestionsBrandingFeedsMobilePodcastingSearch MarketingSEOStrategyVideoViral MarketingWeb Sites
Has Web Dev Changed In 10 Years?
by One Degreeby One Degree 2 minutes readWe asked Alex Pejcic, President and Co-Founder of Sonic Boom, an interactive agency in Toronto, Canada: “Has the business changed since you …
“Avoid Ambiguity” sounds simple enough – who wants to be ambiguous? But even that bastion of verbal clarity Apple occasionally trips up. …
- Five QuestionsPublic RelationsSEOStrategyWeb Sites
5 Questions For Robert Scoble
by One Degreeby One Degree 3 minutes readOne Degree was fortunate enough to be able to put Five Questions to Robert Scoble, noted Microsoft blogger and co-author with Shel …
Last fall I became a fan of the ABC TV series “Invasion” and not just because one of the main characters is …
- DomainsPrivacy IssuesPublic RelationsWeb Sites
Big Problem With Google Pages – EDITED
by One Degreeby One Degree 1 minutes readToday’s launch of Google’s Google Pages service is a boon for people looking for a simple way to get stuff online. Unfortunately …
- Best PracticesE-mail MarketingWeb Sites
People Can't Respond To What They Can't See
by One Degreeby One Degree 1 minutes readLow-contrast colour palettes may be fashionable, but they won’t do you much good if your designers love them while your customers can’t …

