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Category: Web Sites

StartupNorth.ca: An Insiders' View of Canadian Startups

Attention all Canadian startups! Announcing the launch of Startupnorth.ca, a place for the Canadian startup community to tell their own stories, profile their successes, learn from their failures and share knowledge.

StartupNorth.ca is spearheaded by serial entrepreneur, consultant and Firestoker founder Jevon MacDonald. “When I looked at the Canadian startup scene, I saw a lot of great ideas, great talent and a steady flow of these ideas and people to the Venture Capital
pools and acquiring companies of Silicon Valley,” says Macdonald.  “I run a small Canadian startup and I feel that there needs to be a conversation about startups, finance and living in Canada so that good opportunities will not slip through the cracks."

MacDonald set out to create a place to review “the life, and death of Canadian startups” and to build a community of users who are passionate about building great companies in Canada.

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Jeremy Gutsche Unlocks Cool in Ottawa

Jeremy Gutsche, of Trend Hunter Magazine, presented during an afternoon session at the CMA’s National Convention & Trade Show on how to _unlock cool_. His presentation outlined five steps on how to open and harness cool.

Click the video to find out how Jeremy helps companies unlock cool use it for their marketing techniques.


(If you are reading the feed version of this you’ll need to click through to see the video.)

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A Crash Course In Microsoft's AdCenter – CMA Reporting

Owen Sagness, VP at MSN Canada presented at the CMA’s National Convention & Trade Show on reaching online objectives – with a case study on the Microsoft Sympatico portal.

Owen presented some interesting statistics during his presentation, like the following:

  • Advertisements with audio and video have a 10% higher click-through than ads without.
  • The three top search categories are: Travel, Research, and Finance.
  • Canadians are the highest to adopt new technology.
  • Nearly 50% of complex queries go unanswered.

Click the video for a quick tutorial on Microsoft’s AdCenter.

(If you are reading the feed version of this you’ll need to click through to see the video.)

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