The Internet Marketer's Secret Weapon
As a tactic, search engine advertising practically sells itself. Here’s just one example:
I was recently asked by a somewhat price-sensitive client which tactic I would recommend they should do first: perform search engine optimization (SEO) on their Website or run a search engine advertising campaign for a few months.
I said go with the search engine advertising campaign, and here’s why:
2 CommentsI got a tip from someone at one of the big banks who swears they’re not submitting this to bad-mouth one of their competitors, merely to point out a particularly bad online customer experience.
We’ll take them at their word because looking at hsbc.ca right now does bring some questions to mind…
A reader asked me to ask you if you’ve used any of the customizable start pages out there. So I did. Read on…
3 Comments