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Election 2006 and Social Media – The Bloc Quebecois

Published January 11, 2006

Be sure to check out all five articles in this series:

The Bloc Québecois is in a unique position as a national political party; they are serving a regional constituency with a small number of candidates. As a result, their use of Social Media seems to be focused around a specific type of interaction: create a central place where party members and supporters can contribute to the vision of the Bloc.

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Election 2006 and Social Media – The Conservatives

Published January 10, 2006

Be sure to check out all five articles in this series:

The blogosphere is no stranger to political opinion and debate. Canadians of every political stripe are blogging about candidates, policies and issues in all levels of government. In some cases, elected officials are also blogging, both to keep their constituency informed and to take swipes at their political opponents.

With Election 2006 fully underway, I took a look at the major political parties in Canada and how they, their candidates and their supporters are using social media to get their message across.

In this 5 part series, I review who’s blogging, podcasting, emailing, and interacting to promote their agenda online. In the spirit of full disclosure, I tend towards the left hand side of the political spectrum, but as a marketer, I’m interested in what all parties are doing to further the political conversation. But first, what do I mean by “social media”? I like Stowe Boyd’s definition of it:

Social Media are those forms of publishing that are based on a dynamic interaction, a conversation, between the author and active readers, in contrast with traditional broadcast media where the ‘audience’ is a passive ‘consumer’ of ‘content’.

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Polishing the Search Crystal Ball

Published January 9, 2006

_This article is by Guest Contributor Marc Poirer._
It’s that time of the year. Again. Time for new year resolutions. If you didn’t already come up with your own, here’s mine: go fishing much more often.
I think everyone in the interactive industry knows that 2005 was a great year for search, arguably the greatest yet. By the looks of things, 2006 will be an even better year with more marketers getting serious about paid search and SEO. Rather than simply try to come up with enough material to write “my own” look back at search in 2005 and predictions for 2006, I decided to bring you a great little list of what has been said on the topic. Then I’ll make some predictions anyway, just for the hell of it.

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