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One Degree Posts

Two New (Very Good) Email Marketing Reports

Marketing Sherpa and EmailLabs both released email marketing reports yesterday chock full of good info for marketers looking to improve their results.
The Marketing Sherpa Email Marketing Benchmark Guide 2006, according to the executive summary, reveals campaign segmentation efforts are achieving dramatically higher results than those with no segmentation at all, and that even if your list is as small as 5000 names, it can be well worth the effort.

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