One Degree Posts

_This article is by Guest Contributor Kate Trgovac, reporting from the “BlogOn”:http://www.blogonevent.com/blogon2005 conference._
Moderated by Steve Hall, publisher of “AdRants”:http://www.adrants.com/ this panel discussed the changing nature of advertising and branding, particularly in light of social media and consumers’ growing ability to critique, comment or even produce *better* advertising than agencies. The panel included “Joseph Jaffe”:http://www.jaffejuice.com/, President and Founder, jaffe LLC; Mark Kingdon, CEO, Organic (see our “5 Questions for Mark Kingdon”:http://www.onedegree.ca/2005/07/12/five-questions-for-mark-kingdon-ceo-organic-inc; and David Rubin, Brand Development Director (“Axe Deodorant”:http://www.unilever.com/ourbrands/personalcare/Axe.asp), Unilever.
To set the tone, Hall put the titular question to the panel: So, can Advertising be social?

_This article is by Guest Contributor Kate Trgovac, reporting from the “BlogOn”:http://www.blogonevent.com/blogon2005 conference. Here are Kate’s impressions of “What Blogs are Not” by “David Weinberger”:http://www.hyperorg.com/blogger/ – Fellow, Harvard Berkman Center for Internet & Society and co-author of the Cluetrain Mainfesto._
I’ve been a fan of Weinberger for quite a while (not so much the Cluetrain Manifesto, but for his newsletter “JOHO – Journal of the Hyperlinked Organization”:http://www.hyperorg.com/ *and* because he has the best email address in the universe – self@evident.com). He certainly did not disappoint from an energy or content perspective. Weinberger (possibly by virtue of being a Harvard Fellow) gave a presentation that was a perfect mix of some ivory-tower stuff with some actionable takeaways.
The first half of Weinberger’s talk was about what blogs are not. Note: I think he is addressing his talk to marketers trying to understand how to enter the blogosphere (either as participants or observers); he’s not trying to describe the blogging process to the general public.