_This article is by Guest Contributor Kate Trgovac, reporting from the “BlogOn”:http://www.blogonevent.com/blogon2005 conference. Here are her impressions of “Damage Control – Communicating with Your Customers in Time of Crisis Conversation” with Gil Schwartz, EVP Communications, CBS Television._
Lisa Poulson, Managing Director of Burson-Marsteller led a lively discussion with Schwartz on the similarities and differences in crisis communication in the pre- & post-blog eras.
When asked what the big differences are, Schwartz suggested:
# Time frame. Everything happens *now*. Before, in PR, you had time to prep your clients, craft a message, get all the right people involved. Now, you have to respond immediately. And sometimes things get missed.
# Possibility for *any* issue to become a huge PR issue. Before, it was easier to predict what would become a big PR issue – for example, crises like the Tylenol tampering and the Union Carbide disaster. Now, anything can become a crisis – and that isn’t necessarily a good thing.
One Degree Posts
DMA requires members to authenticate their email.
Comments closedSince I am in the email marketing field I regularly read “MediaPost’s”:http://www.mediapost.com “Email Insider”:http://publications.mediapost.com/index.cfm?fuseaction=Archives.showArchive&art_type=32&archive_year=2005 (free registration required).
I really liked the October 17 issue titled “How to Evaluate Email Vendors”:http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=35183. David Baker, Vice President of Email Marketing and Analytical Solutions at “Agency.com”:http://www.agency.com provides a great overview on what you should look for when selecting an email marketing vendor.
His list of what to look for is pretty good but I had someone ask me to validate his opinions.
Here’s my personal list of things to review when choosing an Email Service Provider: