Does search engine optimization matter when you are doing a viral marketing or teaser ad campaign? Absolutely! One Degree and the “Uncle Yaris” TV ads give us a textbook example.
Because “I wrote about yaris.ca”:http://www.onedegree.ca/2005/09/27/toyotas-quirky-uncle-yaris a few days ago, we’re getting a ton of search traffic right now on the terms _Uncle Yaris_ and _Yaris.ca_
I find it truly ironic that I wrote “they’re from Toyota as a simple Google search will tell you” and now that page itself is the top result:
Google will redirect you to the site if you search on yaris.ca, but Yahoo shows this:
And MSN puts One Degree at the top of an Uncle Yaris search as well:
One Degree Posts
One of the nice things about all this “Web 2.0” stuff is that we get some new problems to solve.
Let me outline a problem that’s been bugging me for a while now that was brought top-of-mind by “the launch of Google Blog Search”:http://www.onedegree.ca/2005/09/14/google-blog-search-now-live a few weeks ago. I’ve also got a possible solution I want to put out there for feedback.
Here’s *the situation*:
I’ll leave it up to the hard-core research types to prove me wrong, but in my unscientific opinion there’s a human resources crisis brewing in the Internet marketing space.
Based on recent discussions I’ve had with business owners, HR professionals, and recruiters, as well as my ‘fly-on-the-wall’ perspective as owner of an industry job posting board, it’s getting increasingly difficult to find talented mid-to-senior level Internet marketing professionals. And the situation is only going to get worse…
Here’s why: