One Degree Posts

Think a web site is a necessity when running an online advertising campaign? Think again. Pay Per Call, a take on pay-per-click search engine advertising (or “paid search”) in which marketers pay for calls to a toll-free number instead of clicks, is quickly changing the Internet marketing rules.
When San-Francisco-based “Ingenio”:http://paypercall.ingenio.com/default.aspx pioneered this ad model in September of 2004, it couldn’t have known how fast its brainchild would grow. Just a year later, “a report from the Kelsey Group”:http://www.kelseygroup.com/sum/tkradv0513.htm has found that Pay Per Call advertising could generate as much as $4 billion in revenue by 2009.