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One Degree Posts

Social Media for SEO: Social News Sites and the Long Tail (Part I)

Published October 5, 2010

By Guillaume Bouchard

Social media has a lot of applications for branding, customer service, PR, and retention. And while all of these supportt the bottom line, it can be hard to draw a direct correlation between your social media efforts in these areas and your profitability.

Of course, this doesn’t mean that social media (SM) should come as an afterthought in any online marketing strategy. After all, American spend 906 million hours a month using social networks.

But that doesn’t make it any easier for the ROI-conscious companies to justify investing in social media. Well, if you’re able to justify investing in SEO, then you can most certainly justify investing in a certain kind of social media marketing: social news promotion.

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Write like you talk–only better

Published September 30, 2010

by Barb Sawyers

Pen-to-paper I love to talk. I’ll bet you do too.

Like me, you’ve probably talked ever since you were about two years old.

I enjoy writing as well, but often it’s not as much fun. I have to think harder and remember lots of facts and rules. With many of my clients, I sometimes have to write corporate missives that sound like they’re on life support.

Worse still, writing can be lonely, just me and my computer.

That all started to change, though, when I wrote speeches for politicians.

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Blended Search and Reputation Management Part III

Published September 27, 2010

By CT Moore

This is the third installment of our series on Blended Search and Reputation Management. In Part II we discussed how blended search can help with images and video. In this final part we look at Social Media and your Brand's reputation.

Social Media
Finally, you can capture added SERP real-esate by setting up branded profiles on popular social networks such as Facebook, Twitter, and LinkedIn. This part of your strategy, however, does come with a catch: these profiles cannot be left idle.

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