“Marketing Daily”:http://www.marketingmag.ca/ (sub req’d) points out that “HerpesHealth.com”:http://www.herpeshealth.com/home/home.asp is a GlaxoSmithKline web site.
The article states:
bq. The initiative, with creative by Ogilvy Healthworld in Toronto, in includes print and television ads that focus on the tag line: “Genital herpes–don’t give your new relationship a gift from the past.” Print ads, to appear in national consumer magazines, show a bottle of perfume–a typical romantic gift–with the words “Genital Herpes” on the label, along with the campaign tag line. The TV spot follows the same creative concept. It shows people passing on a bottle of perfume, as if it were being passed from one relationship to the next.
One Degree Posts
Subway is running a limited access promotion at “Way To Dough”:http://www.waytodough.com/way-to-dough/.
The promotion is doubly limited because only stores in Atlantic Canada, Alberta, Eastern Ontario, Northern Ontario and Saskatchewan are participating and you need a game card from a participating store to enter.
Recently I asked the “AIMS”:http://www.aimscanada.com/ Discussion List what blogs by Canadian online marketers they read.
Here’s the list they came up with in the order they arrived in my inbox:
Marketing Magazine “recently named”:http://www.marketingmag.ca/magazine/current/marketer_year/article.jsp?content=20050207_66405_66405 Tim Hortons as their 2004 Marketer of the Year.
Admittedly, Timmy’s has done a great job with their offline branding and the company is a success. But their “web site”:http://www.timhortons.com/ is pedestrian and for a company that outsells McDonalds in Canada ($2.5 billion to $2.28 billion) I would suggest slightly embarrassing. And I don’t think they have #ever# done any serious online marketing (“correct me”:mailto:ken@onedegree.ca if I’m wrong).
Hot online marketing links for Thursday February 17, 2005 follow the jump.
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