As an environmental planner, I studied the impacts of technologies (waste treatment plants, large dams, road work projects etc.) on communities. Technology has always had an impact on how we live, how we work and how we interrelate with the environment around us.
Similarly, working in interactive communications since 1996, I have seen the growth of digital networks and their communities.
While at first glance, it may seem that environmental and digital ecosystems have little in common, in fact, it’s quite the opposite. There are many parallels between natural ecosystems and their networked counterparts and therefore many lessons to be learned.
‘GreenMan marketing part I’ attempts to formalize this strategic approach and lay down a foundation, a philosophy and a way of thinking.
One Degree Posts
We all know that the world’s first collaborative encyclopedia would not be possible without crowdsourcing – but how else do companies make this concept work? And moreover, how can you, the reader, use it to further your business? Barry Libert and Jon Spector’s new book We are Smarter than Me: How to Unleash the Power of Crowds in Your Business is a mini-encyclopedia of crowdsourcing for business, describing over 60 examples of companies (including background information and their processes) that harnessed the community hive to great success. As the title implies, the authors take the concept a step further, offering suggestions as to how readers can use crowdsourcing to increase the profitability of their company.
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SEMPO Canada, the Canadian Search Engine Marketing Professional Organization, is involved in the launch of SEMPO’s 4th annual State of Search Marketing Survey. Whether you are seasoned in SEM or still wet behind the ears, your input is valued and needed! Therefore, if you have been involved in the preparation and/or implementation of a Search Engine Marketing (SEM) Plan in 2007 or if you know someone in your organization or network who has, we want to hear from you.
Please take a few minutes to answer the 4th SEMPO Survey here.
Your help means a lot to us in improving the growth of Search Marketing in Canada. Feel free to blog about it and thanks for you collaboration!
More on SEMPO Canada:
SEMPO Canada is a Canadian Non-Profit Professional Search Marketing Association working to increase awareness and promote the value of Search Engine Marketing in Canada. This Working Group was founded in November 2006 by Ken Jurina & Alexandre Brabant and focuses on improving the growth, awareness and understanding Search Engine Marketing (SEM) in Canada, including Search Engine Optimization (SEO), Link Building, Pay Per Click Management, best practices in this new field of marketing and how it uniquely pertains and is of relevance to Canadians worldwide across any sector, vertical or industry.