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The Lifetime Value of a Like on Facebook

Published April 11, 2011

By Jordan Behan

Click. That was easy.

I just “Liked” your Facebook Page, and we are now connected, forever. Or at least until I decide to terminate the relationship. But I’m yours now, and you have an opportunity to benefit from our union:

  • Your Facebook Page’s activity will be visible in my news feed, just like one my friends
  • My activity on your Page may be displayed to my friends as Sponsored Content Ads
  • You have the ability (and permission!) to message me at any time

I have, in no small way, become a valuable asset to you. But just how much value can we attribute to this decidedly low-friction relationship? How can you ensure that you continue to strengthen our bond, and turn me from a mere Facebook Fan into a loyal customer, even an evangelist?

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Beware of the Man Who Has Read One Book.

Published October 13, 2010

By Derek Lackey

Lost We see it often. The carpetbaggers who use real client dollars to gain their education. You can almost live with the ones who at least know that they don’t know. It’s the arrogant ones that baffle me. As long as they know just a little more than their client they can make a living. I just lived through a real life example.

On a recent political campaign I was saddled with a social media “guru” (in his own mind at least) and sat by while he completely baffled his campaign team and the candidate with “social-media speak” – otherwise known as good old BS, managing a website that genrated no traffic, was extreemly difficult to navigate and it seemed nothing was where you would look for it.

Continue readingBeware of the Man Who Has Read One Book.
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