By Barb Sawyers I've been writing stories for so long that it's becoming like driving a car. I don’t think about it.
No, I’m not a master storyteller grown rich on block-bluster movies and novels. I’m a practical writer who has spent years telling true tales of employees who rode to the rescue in natural disasters, impossible deadlines and other crises or how one business solved another’s problem. But ever since neuroscientists and marketing kings confirmed how stories open minds to new products and perspectives, everyone wants to know my secrets. Let me confess that I’ve learned more about storytelling from watching television than by reading great literature. That’s because television works with such simple and tested formulas. Here are the four main ingredients in the storytelling formula I learned from watching Law and Order and similar shows: