By Keith Holloway Marketers creating original content to help their companies sell is not exactly a new idea, but the concept has decidedly shifted to the forefront of Internet marketing.…
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By John Dinsmore If you have ever watched The Colbert Report, the on-air persona constructed by Stephen Colbert often talks about “Truthiness”, a word created by the entertainer to refer…
Leave a CommentBy Jesse Hopps Successful branding, or re-branding, requires that key stakeholders are involved in a democratic process to agree on what the new brand will be. However, working with every…
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