social media – Page 8

Social Media for SEO: Social News Sites and the Long Tail (Part II)

Published October 12, 2010

Part I

Social News Promotion & SEO

Now, some social networks are more geared for interacting with other users, and some social networks are geared more toward sharing interesting, third-party content users find on the web. So if you want to attract a ton of these social media links, you should be looking at sites like Digg, StumbleUpon, and Reddit, to name just a few.

Here’s why: When you submit a piece of content to one of these sites, users can vote it up or down. Every time a user votes for your content, you get a link on their profile. Score. If enough people vote for your content, it appears on the homepage of Digg or Reddit – both PageRank 8 pages. Super Score.

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Social Media for SEO: Social News Sites and the Long Tail (Part I)

Published October 5, 2010

By Guillaume Bouchard

Social media has a lot of applications for branding, customer service, PR, and retention. And while all of these supportt the bottom line, it can be hard to draw a direct correlation between your social media efforts in these areas and your profitability.

Of course, this doesn’t mean that social media (SM) should come as an afterthought in any online marketing strategy. After all, American spend 906 million hours a month using social networks.

But that doesn’t make it any easier for the ROI-conscious companies to justify investing in social media. Well, if you’re able to justify investing in SEO, then you can most certainly justify investing in a certain kind of social media marketing: social news promotion.

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Should you play it safe with location-based social networks?

Published August 4, 2010

By Tamera Kremer

Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US population is currently using platforms such as Foursquare (the current market leader), and that the networks skew heavily male. They advise that brands that target young males experiment with the services and other brands adopt a “wait and see” approach.
I couldn’t disagree more.

Here are my 5 reasons why it’s smart to start experimenting now.

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