Being A Good Marketer In A Post-Cluetrain World

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Tara Hunt
One Degree Contributor and “Riya’s”:http://www.riya.com/ chief instigator Tara Hunt has written a great post on “Marketing in the post-Cluetrain era”:http://www.horsepigcow.com/2006/01/marketing-in-post-cluetrain-era.html. If you are at all struggling with what this whole “markets are conversations”:http://www.cluetrain.com/ thing really looks like in action you should read this.


She offers ten tips for marketers looking to forward the conversation online:
# A good marketer is a Community Advocate
# A good marketer knows today’s brands aren’t built in boardrooms or ad agencies or brainstorming sessions
# A good marketer plans a little, but changes alot
# A good marketer doesn’t only respond to community needs today, but also knows what needs will arise tomorrow
# A good marketer rewards the community members who stand behind him/her
# A good marketer gets involved in the community
# A good marketer is her/his own client
# A good marketer knows when to back off
# A good marketer learns to use the tools available to them
# A good marketer never takes her/himself to seriously
This is required reading folks. Off you go. Here’s the link again:
“Marketing in the post-Cluetrain era”:http://www.horsepigcow.com/2006/01/marketing-in-post-cluetrain-era.html

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