On Monday “Marketing Daily”:http://www.marketingmag.ca reported that Sears Canada had just launched a new “online shopping channel”:
bq.. Sears Canada is pioneering what could be the future of shopping: an e-commerce platform that combines TV-style shopping programs and online click and pay methods. The new website, “searswebtv.ca”:http://www.searswebtv.ca, features an on-demand webcast, which links highlighted products directly to online shopping on “sears.ca”:http://www.sears.ca.
The program, still in its pilot stage, offers consumers online informercial-style videos in eight different categories, from women’s fashions to fitness equipment and electronics. The 30-minute videos are hosted by Sandra Gayle, of HGTV’s Design Challenge and include appearances by category personalities like aerobics champion Sharon Mann.
While Gayle talks about the benefits of shoes and laundry machines, the products appear on the right side of the computer screen (outside the video), along with prices and details. Each product name is a link to its featured page on sears.ca.
Frank Rocchetti, Sears’ senior vice-president of merchandising and marketing, calls the initiative “a key differentiator” for the mass retailer.
p. I asked a few of the One Degree team a simple question: “What can we learn from Sears Web TV?”
Month: July 2005
Last week I mentioned that Black’s Photo was pre-announcing site changes and I wondered aloud whether this was a smart strategy or not. Well, this week Future Shop takes a different approach…
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_Something different this week as we ask Five Questions of “SideCar’s”:http://sidecar.to entire interactive team. SideCar, one of Toronto’s newest boutique interactive firms, recently garnered press for making the shortlist, along with a few better-known agencies, for a very lucrative contract with web-newcomer CWM Inc. The team behind SideCar’s upcoming pitch spoke with One Degree about opportunities, ethics and being a small fish in a big pond._
*One Degree: This pitch opportunity with CWM Inc. is quite a coup for small firm like SideCar. How did you get their attention?*
Stephania, Creative Director: Well, since this is CWM’s first foray into the e-business landscape, it’s only natural they would be interested in taking the plunge with a company on the bleeding edge, a company _avec vision_.
Suzanne, Account Director: Also, as newcomers to the web, they require a great deal of personalized attention. One of the ways we piqued their interest was the level of support we offer throughout the e-business development process. By presenting SideCar as a team who will BE there for CWM, from website genesis to revenue generation, we provided an attractive alternative to larger, more impersonal firms.
Julie, Intern: I heard the client’s assistant’s boyfriend is a designer here.
*One Degree: Can you let us in on some of the pitch tactics SideCar plans on using to secure CWM as a client?*