August 2005

A ONE DEGREE EXCLUSIVE! Upstart digital marketing agency Indusblue just won the work for the official CBC site for coverage of the …

The Canadian Red Cross is now taking online donations to help with the aftermath of Hurricane Katrina. Please give.

As I headed for the SAM’S CLUB exit, I noticed a three-panel brochure with the headline “SAM’S CLUB Announces… Business Web Sites.” …

A recent lawsuit in the US means that if you’re blogging for business, it might be time to re-evaluate your strategy for …

The Cyborg Name Generator can teach us a lot about viral marketing, sweating the details, and even the future of e-commerce. Find …

If recent summer trends continue, 2006 may not see a summer lull at all – at least not for the marketing department!

How often should you update your online ads? How long can a campaign run before consumers get bored?

A two-part question for you, our esteemed One Degree reader: 1. What – in your opinion – is the worst Canadian web …

Kraft Foods is letting consumers download recipes to their iPods this summer. What’s the big idea here and how might this play …

E-marketer Editorial Director Ezra Palmer manages to pull together blogging, the Sex Pistols, Cicero, and Paul Gauguin in a recent article. Yes, …

Forrester analyst Ted Schadler tries to sober up those of us drunk on podcasting…

A racy viral marketing effort dupes your friends into revealing their sexual secrets to you. Is it a privacy violation?