Over at “ClickZ”:http://www.clickz.com, Pete Blackshaw’s “Protect the Marketing Commons”:http://www.clickz.com/experts/brand/cmo/article.php/3525681 is definitely worth a read.
Why this matters to Internet marketers:
Month: August 2005
We’ve been writing a lot about how deliverability is become _the big thing_ in e-mail marketing. It is therefore very interesting that “ThinData”:http://www.thindata.com has announced the hiring of a “Director, Delivery and ISP Relations”:
bq.. ThinData, a leader in permission-based email marketing, is pleased to announce the appointment of Stephen Tyers as Director, Delivery and ISP (Internet Service Provider) Relations. Regarded as an email delivery expert, Tyers brings with him over a decade of experience in this industry. Having recently sold Tyenet Technologies Ltd., his successful nine-year ISP business headquartered in Sudbury, Ontario, Tyers’ unique understanding of the ISP business and email delivery will bring instant value to ThinData’s clients.
David Kines is Vice President of MuchMusic / MuchMoreMusic / MuchLOUD / MuchVibe / MuchMoreRetro / PunchMuch / Razer. I believe he has the longest business card in the world.
A driving force behind the distinctive Much style of live television, David has been key to the brand’s popularity within the ever-changing pop culture landscape. He took on the role of Vice President for MuchMusic and MuchMoreMusic in November 2000, and continues to develop and grow music and youth lifestyle brands for CHUM across multiple platforms – MuchLOUD (2001), MuchVibe (2001), MuchMoreRetro (2003), and in 2005 Razer and PunchMuch.
One Degree: Tell us about PunchMuch. What do viewers see on screen and in other media?
PunchMuch is North America’s first and only 24/7/365 all-request music video channel that uses wireless SMS technology for viewers to make their requests.
The enriched TV screen for the channel currently consists of 4 active areas:
- A live window where requested videos play.
- A bar along the bottom of the screen where a list of available music videos crawls, along with a 3-digit code for each video.
- The request leaders ranking. The top 4 most-requested videos are displayed along with the percentage of the total votes each has received.
- A live SMS chat window. This is active during certain hours of the day. It is manually moderated to ensure appropriate messages make it to air.
Viewers watch the channel or website (and soon their cell phones) to find out the 3-digit code for a music video they want to request. They then SMS that 3-digit code to a PunchMuch short-code. The request, a.k.a. vote, is instantly and automatically tabulated and reflected in the on-screen request leaders chart and the viewer receives a return SMS message confirming their request has been received. Three seconds before the end of the music video currently on-air, the software "freezes" the voting and picks the video with the most votes to play next. The video’s vote-count is reset to zero, though that doesn’t stop viewers from requesting it again and the video playing almost as soon as its first play is ended!
One Degree: It looks like you are thinking of mobile phones as the primary "backchannel". Will the Net play a supporting role or is it integral?
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