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Month: September 2005

E-mail Booming Despite Deliverability Headaches

With all my recommendations about deliverability being important, it is equally important to remind marketers that email is still a booming trend.
In July Jay Aber, President of 24/7 Canada, penned an article on the CMA website, If deliverability is such a big issue, why is e-mail booming?, that quotes BBM research indicating email still ranks at the top of the list when it comes to online activities by those aged 18+. We also learn that Canadians prefer communicating via e-mail more than by any other methods.

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