The new campaign from FedEx takes a subtle approach, but is it too subtle?
Supporting the TV spots is a new site, DayAhead.ca, featuring a fictitious shipping company that has figured out a way to make sure packages get there on time: “We have Day Ahead and now ‘Week Ahead’. If things get really bad, we’re ready to launch ‘Month Ahead’.” [Video of the commercial is on the site.]
Month: October 2005
A couple weeks ago I posted that Ask.com butler Jeeves had been given the pink slip and his transition out of the search market had begun. Well the supporters have come out to insist he be reinstated, saying he brings warmth and humanity to the internet.
An unidentified former Ask employee has started the Save Jeeves blog, which has already gotten international coverage in the Globe and BBC and touching comments from supporters, including this mother of an 8-year-old:
“Marketing Magazine”:http://www.marketingmag.ca tells us that “Organic’s”:http://www.organic.com/ long search for an MD for their Toronto office has ended with the hiring of David Feldt, formerly of “Blast Radius”:http://www.blastradius.com.
In an short article in Marketing Daily aptly titled “Musical chairs at Blast and Organic”, Rob Gerlsbeck gives us the inside track: