Do you know what the Essential Message of your business is? Well Michel Neray of Essential Message been helps businesses large and small understand exactly that and he’s giving you a chance to put his concepts into action for your business.
While not directly Internet related I know that lots of One Degree readers are free agents – consultants, coaches, freelancers, and general know-it-alls – and I worry about you folks. Many of you have little or no sense of what sets you apart from a host of others with similar skills.
Can you explain why you are the _right_ e-mail marketer to work on a new campaign? Or the SEO that a big prospect should hire over another? Can you explain why you’re the right person to help companies understand the blogosphere? What sets you apart from other Internet consultants?
Find out more about Michel’s upcoming workshop where he helps you figure out how to answer these tough questions and more…
Month: October 2005
_Jon Lax, co-founder of user experience consultancy “Teehan + Lax”:http://www.teehanlax.com has been working in digital media since 1994. He started at Shift Magazine where he helped develop the first ad supported site in Canada._
_Jon was Creative Director at Modem Media Canada from 1998 to 2002. During that time he worked for many Fortune 500 clients, helping them develop applications, marketing initiatives and strategies in the digital channel. Jon has worked with clients like Coca-Cola, Indigo Books, Scotiabank, General Motors, Kraft Canada, Wendy’s, and Maritime Life._
*One Degree: How’s business?*
Very good. We are very busy and adding staff. We’ve gone through a lot of growth this year. Our biggest problem is determining how large we can be and still maintain quality. We never envisioned this company being much larger than 15 people and we are getting close to that number.
We are doing about 60% of our work for US companies right now. We have found US clients liking our “best-in-breed/boutique” approach more than Canadian clients, but that is balancing out.
*One Degree: Have you found that clients needs have changed since you started the firm in 2002?*
The collaborative features of the web has given birth to a new initiative, the IGLOO. TheIgloo.org is a new global governance research portal, launched in Canada, going live later this month.
Announced this week by portal host the Centre for International Governance Innnovation, based in Waterloo, the goal of TheIgloo.org is “to build global connections between people, processes and information to further advance research on many topics of global importance which can be used to stimulate innovative solutions to the economic, financial and social governance challenges facing our world.”