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Month: October 2005

5 Questions for Ian Kelso – President, NMBA

Ian Kelso
_Ian Kelso is an interactive producer, strategist and the Principal at “Modern World Communications”:, a Toronto-based interactive production and development firm. He is also President and a founding board member of the New Media Business Alliance “(NMBA)”: a member-based not-for-profit industry association representing interactive digital media content production companies in Ontario._
*One Degree: What is the NMBA up to these days?*
We are in the midst of a very busy and exciting period at the moment. NMBA is developing a number of new programmes and services including a new conference, a monthly networking event, an online industry directory and the return of our popular iLunch case study series. In August we moved to a new office and hired a communications and membership coordinator so now there are three of us working more or less full-time.
Over the past year we have also co-founded a national umbrella association — the Canadian Interactive Alliance — with 7 other New Media organizations from across Canada. One of our first projects — which NMBA is managing — is a national economic profile of the industry due out this spring.
*One Degree: How has your mandate changed since your inception in 2001?*

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Pitching To Social Media

_This article is by Guest Contributor Kate Trgovac, reports on the recent “BlogOn”: conference in New York City._
The “Pitching To Social Media” panel was one of the more hotly contended at BlogOn2005 and really polarized “old-school” bloggers who see this as another attempt at exploitation by Big Business and “new-school” marketers who are trying to find their way (still) around a new media and are making mistakes. It was moderated by Cathy Brooks, VP at Porter Novelli and included “Jeremy Pepper”:, Founder & President, POP! Public Relations and Andrew Carton, Editor, “Treonauts”:
Brooks opened the conversation with the question “Should PR firms pitch bloggers? Yes or No?” The answer: “It depends.”
Then all hell broke loose.

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Podcasting – Beyond Radio

_This article is by Guest Contributor Kate Trgovac, reporting on the recent “BlogOn”: conference in New York._
Cameron Reilly, founder of “The Podcast Network”: moderated a great session on using “podcasting”: as a marketing channel. Reilly started the session by asking about the panel’s experience with podcasts.
Cydni Tetro, VP Marketing, NextPage described “her company’s current use of podcasts”: as a brand builder using 10 to 15 minute interviews with experts in their industry. They work with “”: as their podcasting partner. As measurement, they track all stats regarding subscriptions and downloads, but they are not concerned with monetizing it.

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