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Month: November 2005

New Way To Recover From Customer Service Problems

Jason Fried from 37signals “points out”:http://37signals.com/svn/archives2/six_apart_does_their_customers_right.php a really fantastic approach to dealing with service problems.
TypePad Customer Service Offer
Last month blogging ASP “TypePad”:http://www.typepad.com/ had some service issues where the growth of the service made access to some blogs very slow. There was widespread criticism of the service at the time and it seems that “Six Apart”:http://www.sixapart.com has not only resolved to make things right they’ve given us a great new approach to providing customers with recourse.

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Be Wary of Email "Trend" Reports

Friday’s release of a new report from eROI published on emarketer is a glaring example of why you have to look hard at email marketing reports to comprehend what is really going on. If I hadn’t read this one carefully I would think that: a) if I have a large mailing list I’m automatically getting lower response, and b) I should be mailing on Saturday.
Neither of these is true.

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