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I was at my local Starbucks last night and noticed that _nowhere_ in a store full of “Red Cup” promotional signage does it mention that there is a related (and “very good”:https://onedegree.ca/2005/12/07/starbucks-serves-us-theredcupcom) web site called “TheRedCup.com”:http://www.theredcup.com.
I can’t think of a good reason _not_ to promote the site in-store. Can you?
2 comments
2 reasons that instantly come to mind:
1. it makes those of us who know about it feel special.
2. it makes us talk about why they aren’t promoting in-store… and thus generates more WoM.
Come on guys. We all know the REAL reason…
The online marketers didn’t talk to the in-store team.
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