Jakob Nielsen’s Alertbox for today, The Power of Defaults, reveals users’ annoying habit of clicking the first item of a list, in research conducted by Cornell University. This something we all suspected (a la “AAA Auto Repair” yellow page listings) and this research proves: user default is to click the top item.
1 CommentYear: 2005
Henderson Bas wins Nintendo Canada online business in agency review, a key component being the Nintendo email newsletter to 175,000 subscribers.
Comments closedI’m quite fond of the Ask Jeeves butler, but apparently CEO of parent company IAC, Larry Diller, has no such soft spot for him and says the guy’s gotta go. It wasn’t enough they sent him on a diet and to a tanning salon, apparently Jeeves is about to be retired.
The SearchViews article reporting this decision quotes branding expert Rob Frankel reasoning, “the butler is a vestige of the “playful, early days of the Internet””. Unh.. wha? You mean the net isn’t still wacky? Say it isn’t so… What are Google and Yahoo! if they do not appeal to the exploratory, who-knows-what-may-happen, original wacky nature of the net?
I took the opportunity to ask Rob’s opinion on this question.