Think a web site is a necessity when running an online advertising campaign? Think again. Pay Per Call, a take on pay-per-click search engine advertising (or “paid search”) in which marketers pay for calls to a toll-free number instead of clicks, is quickly changing the Internet marketing rules.
When San-Francisco-based “Ingenio”:http://paypercall.ingenio.com/default.aspx pioneered this ad model in September of 2004, it couldn’t have known how fast its brainchild would grow. Just a year later, “a report from the Kelsey Group”:http://www.kelseygroup.com/sum/tkradv0513.htm has found that Pay Per Call advertising could generate as much as $4 billion in revenue by 2009.
Year: 2005
Big news on the Internet access front here in the Great White North. “The Globe and Mail reported”:http://www.theglobeandmail.com/servlet/story/RTGAM.20050916.wbellrogers0916/BNStory/Business/ last week on the revitalization of “Inukshuk”:http://www.inukshuk.ca as a joint venture between “Bell”:http://www.bell.ca and “Rogers”:http://www.rogers.com to provide wireless broadband to the majority of Canadians within three years.
With all my recommendations about deliverability being important, it is equally important to remind marketers that email is still a booming trend.
In July Jay Aber, President of 24/7 Canada, penned an article on the CMA website, If deliverability is such a big issue, why is e-mail booming?, that quotes BBM research indicating email still ranks at the top of the list when it comes to online activities by those aged 18+. We also learn that Canadians prefer communicating via e-mail more than by any other methods.