Here’s some breaking industry news One Degree is proud to be the first to share with the community:
Industry veteran (and One Degree contributor) Bill Sweetman has signed on to join MacLaren McCann Direct & Interactive. Bill will become the agency’s Vice President, Internet Strategy, a new position designed to take full advantage of Bill’s 14 years as a consultant in the interactive media space. Read on…
Month: January 2006
Be sure to check out all five articles in this series:
- Election 2006 and Social Media – The Liberals
- Election 2006 and Social Media – The Green Party
- Election 2006 and Social Media – The NDP
- Election 2006 and Social Media – The Bloc Quebecois
- Election 2006 and Social Media – The Conservatives
The Bloc Québecois is in a unique position as a national political party; they are serving a regional constituency with a small number of candidates. As a result, their use of Social Media seems to be focused around a specific type of interaction: create a central place where party members and supporters can contribute to the vision of the Bloc.
Comments closedBe sure to check out all five articles in this series:
- Election 2006 and Social Media – The Liberals
- Election 2006 and Social Media – The Green Party
- Election 2006 and Social Media – The NDP
- Election 2006 and Social Media – The Bloc Quebecois
- Election 2006 and Social Media – The Conservatives
The blogosphere is no stranger to political opinion and debate. Canadians of every political stripe are blogging about candidates, policies and issues in all levels of government. In some cases, elected officials are also blogging, both to keep their constituency informed and to take swipes at their political opponents.
With Election 2006 fully underway, I took a look at the major political parties in Canada and how they, their candidates and their supporters are using social media to get their message across.
In this 5 part series, I review who’s blogging, podcasting, emailing, and interacting to promote their agenda online. In the spirit of full disclosure, I tend towards the left hand side of the political spectrum, but as a marketer, I’m interested in what all parties are doing to further the political conversation. But first, what do I mean by “social media”? I like Stowe Boyd’s definition of it:
Comments closedSocial Media are those forms of publishing that are based on a dynamic interaction, a conversation, between the author and active readers, in contrast with traditional broadcast media where the ‘audience’ is a passive ‘consumer’ of ‘content’.