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AIMS Discussion List Is No More

“AIMS”: General Manager Dave Forde just sent out word that the ADL (AIMS Discussion List) has ceased publication.
bq. For years, many of you have enjoyed the ADL (AIMS Discussion List), a bi-weekly newsletter full of great discussion and debate on various Internet marketing topics. It gave marketers a chance to connect and pose questions to one another with answers in the following issue. Over the last year we’ve seen a dramatic shift, or decrease in the amount of discussion for reasons such as inboxes being overloaded, work loads increased, etc. Therefore, I now think that it is time we say good-bye to the ADL and retire her at issue number #622.

I think the big unspoken reason content on the ADL has been thin lately is that there are so darn many real-time sources of news and opinion. Blogs (like One Degree) and the feeds they push out have made it much easier to stay on top of industry happenings without need of a weekly moderated discussion list.
So, fell ADL readers, if you are looking for:
* Commentary from industry insiders
* A spot to contribute your opinions
* A place to have Internet marketing conversations, or
* A way to get job and event listings in front of the net shakers in Canada
then I humbly suggest One Degree is your new best friend.
I hope the best for AIMS – as one of the founders I wish it nothing but continued success, even without the ADL I used to moderate. I know from conversations with many others over the years that the ADL was considered the primary value they saw in AIMS so it will be interesting to see how AIMS keeps its connections with the members without this important channel.
A special note of thanks to our own “June Macdonald”: who I convinced to take on the incredible challenge of moderating the ADL when it first launched. June was the best moderator the ADL ever knew and I don’t think it was the same after she stepped down years ago.


  1. Stefan Eyram
    Stefan Eyram February 8, 2006

    I agree with you, Ken. There are more (and better?) options for information these days. What’s ironic is that many regular AIMS ADL contributors are now contributors. I know for a fact that a number of regular AIMS email readers are now getting info from OneDegree.
    …and congrats to you. You started AIMS and now One Degree.

  2. June Macdonald
    June Macdonald February 8, 2006

    It’s a sign of evolution… who knew when blogs started they would replace discussion lists? (the ADL was NOT a newsletter)
    But all good discussion forums need nurturing and a cool hand moderating with an eye for reader content.
    Thanks, Ken, for getting me involved in what was advertised in 1998 as ‘the mailing list’, and now One Degree (I PROMISE to start posting regularly again within the week!). What’s the next evolution?

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