Via IM transcript, Ken Schafer warns all “marketer doods” out there to pay VERY close attention to those SEO folks fiddling with your site. Will your brand suffer the same fate that befell BMW last week?
1 CommentMonth: February 2006
Bell’s new mascots – two talking beavers named Frank and Gordon – have an eponymous web site – frankandgordon.ca.
I’m glad to see that the folks working on the site heeded One Degree’s recent advice and allow people to drop the "www" and still get to the site.
I also really like that they registered the .com version of the domain but still use the .ca in the ads to make it clear this is a Canadian thing.
Unfortunately they didn’t read an older One Degree post called How To Add Spell-check To Your Domain Names (go read it, I’ll wait). Now there might be some obvious typo domains that they could have registered (and they may have for that matter – I didn’t check them all), but I know they missed a really big and obvious problem with that domain.
Imagine this scenario which is close but not quite what Bell’s marketers imagined happening:
No doubt there will be lots of Monday-morning quarterbacking about three big marketing events this weekend: Bell’s “Frank and Gordon”, The new Globe And Mail website, and Global TV’s rebranding.
We’ll most likely have analysis on the first two shortly but wanted to give you folks a chance for early reactions. What to you think of these new campaigns?
Any thoughts on the timing loads of deep-pocketed American brands are trying to get the attention of the press and public on Superbowl weekend? Add your two cents now…