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Month: February 2006

People Love Sharing

The online world, especially email, is very conducive to sharing of content and viral marketing. A “recent study”:http://www.sharpepartners.com/news/news_2006_jan_25_pr_01.shtml by “Sharpe Partners”:http://www.sharpepartners.com indicates that 89% of adult Internet users in the United States share content with others using email. A full 63% share content weekly or more often.
What are these people sharing?

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Beavers And Caribou Drive One Degree Search Traffic

Man this is turning out to be a very weird week. Our traffic is through the roof because of two innocent posts – one about “Bell’s Beavers”:http://www.onedegree.ca/2006/02/06/gordonandfrankca on Tuesday and the other about “Google’s Caribou”:http://www.onedegree.ca/2005/03/13/what-is-google-caribou _last March_.
On Tuesday I wrote about how I felt that Bell Canada’s “Beaver Ads” should have anticipated that people would get confused on the exact URL for the campaign – “frankandgordon.ca”:http://www.frankandgordon.ca. I registered “gordonandfrank.ca”:http://www.gordonandfrank.ca/ to see if my theory was correct and pointed that domain to “my post”:http://www.onedegree.ca/2006/02/06/gordonandfrankca on the topic.
After DNS updates kicked in we started getting hundreds of visitors to that page and the traffic seems to be increasing each day.
So, in the spirit of learning and sharing, here are the top 100 searches people did to get them to One Degree so far today:

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