_Hugh Thompson is the publisher and owner of “Digital Home Canada”:http://www.digitalhomecanada.com/. He is a consultant with over 10 years of online experience working for advertising agencies, vendors and consulting directly with clients on maximizing ROI from web marketing and e-commerce initiatives. As a voice for the Canadian electronic consumer, Hugh is a frequent guest on radio and television programs across the country discussing the latest in consumer electronics and the business of convergence in the digital home._
*One Degree: Why did you start Digital Home Canada?*
Some guys like cars but my passion has always been computers and consumer electronics so I decided to create a website about the convergence of technology in the home.
*One Degree: Did you intend it to be money making venture and did you ever expect that it would become your full-time job?*
When I first created Digital Home, it was for my own enjoyment. Once Digital Home was up and running, I considered trying to turn it into a moneymaker however since it was just after 9/11 and the dot com bust, I decided against it!
For several years, Digital Home simply became a neglected hobby while I went about the business of earning a living and raising a young family.
During that time I actually shut the site down for a short period of time, however so many people emailed asking me to reconsider that finally in the Fall of 2004, I hooked up with “24/7 Canada”:http://www.247canada.com/ who agreed to provide advertising representation for Digital Home.
With advertising representation secure, I “re-launched” the site with new technology, new servers and a new approach.
In November 2004, Digital Home became a full-time endeavour for me.
*One Degree: How do people find out about your site – is most of your traffic from searchers or from regular community members?*
Month: April 2006
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A recent Slate article has Jennifer Evans wondering if Web 2.0 deserves a more skeptical assessment of its potential. Is Web 2.0 “all that” or is it just the latest in a long line of “interesting but not earth-shattering” enhancements to our experience of the web?
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