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Month: April 2006

Will Wii Rock Nintendo?

One Degree reader Matt Williams “writes in”: asking about Nintendo Wii:

I’d like to see One Degree’s take on Nintendo’s potential marketing goof when it comes to their next-gen system previously titled the “Revolution”: which “has been now changed”: to the “Wii” (pronounced “we”).
What do you guys think?


Fast Facts from Search Engine Strategies Conference

I’m halfway through the amazing two-day Search Engine Strategies conference in Toronto and wanted to share a few juicy tidbits with One Degree readers right away. I’ll be posting more info gleaned from the conference over the coming weeks, but consider this an appetizer.
Danny Sullivan, Editor of Search Engine Watch, proposed a new definition of search engine marketing: “desire expressed via keywords” and predicted that anywhere you can type in words, search marketing will be there.

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