During his keynote speech on the first day of the 2006 Canadian Marketing Association annual conference yesterday in Montreal, Saatchi & Saatchi’s Kevin Roberts strung together 10 words that were music to my ears:
Comments closedMonth: May 2006
One of the most common questions I get asked about email marketing is “What are the industry average open and click-through rates?”
If you ask ten industry experts you are likely to get ten different answers.
What’s the right answer?
“It depends.”
That’s also the right answer for many other email-related questions like:
* What’s the best day and time to send email?
* What’s the best type of offer to send?
* How often should I send email?
The specific answers to these questions will vary depending on your industry, who your best customers are, what your marketing objectives are and many other variables.
So how do you get the answers to your questions?
A few weeks ago I asked you to show us your sig files and while my inbox isn’t exactly overflowing with examples, I did get a few interesting specimens I wanted to pass along.
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