Last week I presented at “Visa’s Big Thinking Conference”:http://www.visa.ca/bigthinking/ (Thanks to “Rick Spence”:http://canentrepreneur.blogspot.com/ for the opportunity). My presentation was called “30 Quick Wins for Any Site That Sells”.
One of my basic premises is that most every site should “sell” – in the sense that it should be built to help people take an action – and because of that the presentation is fairly different from the typical “a bunch of stuff to think about for your e-commerce site”.
In the spirit of sharing I’ve decided to post all 100 slides along with my speaker’s notes here at One Degree for the benefit of those who were unable to attend.
You can download 30 Quick Wins For Any Site That Sells as a 100 page, 7MB PDF file here.
Month: June 2006
Summer means it’s Digital Marketing Awards. The DMAs just announce their jury for this, their seventh year. Here’s who will be spending their summer looking at the best interactive campaigns from across the country in 20 categories…
Comments closedGrowing up as a bit of a tennis junkie, I always wanted to improve my game. I remember hearing an interview while I was a young lad (too long ago to remember if it was “Borg”:http://www.bjornborg.net/ or “Connors”:http://en.wikipedia.org/wiki/Jimmy_Connors) who said a sure-fire way to improve is to play with those who are better than you.
Yes, I ended up getting my butt kicked on a regular basis by seeking out those who had more game than I did. It was humbling, but my game improved dramatically in short period of time.
Getting ahead in tennis is really no different than getting ahead in marketing. Today we are all empowered with infinite resources to move from good to great. We have open access to smart, passionate and involved people willing to share what they know, openly and freely, on the topic of your choice. Access is creating new conversations and bringing more people into the exchange, regardless of experience or job title. Sharing has increased, learning curves have shortened and new ideas are being generated. We are all better for it and that is a very good thing.