How would you build a “New Marketing” dream team for modern Internet marketing? That’s the topic we’ll be exploring next week at One Degree…
Comments closedMonth: August 2006
I’ve got a bit of a fondness of the custom “we’ll be right back” messages some sites post when they are temporarily down for maintenance.
Last year I pointed out “Bloglines’ Plumber”:http://www.onedegree.ca/2005/06/26/i-love-the-bloglines-plumber and this spring I pointed out super-apologetic “Backpack Error Messages”:http://www.onedegree.ca/2006/05/18/helpful-error-pages. Flickr’s downtime message is so popular it’s become a “meme”:http://www.onedegree.ca/2006/07/31/the-meme-epidemic-a-case-study onto itself (do a Google search on “is having a massage”:http://www.google.com/search?q=+%22is+having+a+massage%22 if you’re not hip to the jive).
I’ve heard it said that good marketing, like good politics, is made good by getting personal. Good marketing touches people in a personal way, engages them and aligns a brand message with their life.
That’s why as a marketer, I was so impressed that Samuel L Jackson called me personally to invite me to see his new film, “Snakes on a Plane”:http://snakesonaplane.com/. I mean, right out of the blue, Samuel just called me up and then sent me a voice-based email to invite me to get out to see this new film, “Snakes on a Plane”:http://snakesonaplane.com/.
You wouldn’t believe it, but he asked for me by name, told me which of my friends had referred him to me and even, in his endearingly gruff way, told me to “stop marketing things that nobody wants” and to “get out of the gym” so I could see his new film, “Snakes on a Plane”:http://snakesonaplane.com/. It’s incredible that he knew what I did for a living and that I like to exercise.
Sure, the conversation was pretty one-sided and he had to get off the line before I really had a chance to ask him any questions. But the fact that he, Samuel L Jackson, called me personally to get me to see his film, “Snakes on a Plane”:http://snakesonaplane.com/, well, how could I refuse? Sure, the film looks over-hyped, low budget and poorly acted but Samuel took the time to call me personally and that’s what matters, isn’t it?