The Internet Marketer's Secret Weapon
Following up on the great reponse to yesterday’s Question of the Day, here’s today’s:
Would you do a teaser campaign for a site that is not yet launched (or fully populated), and if so, why?
Click on through to add your comments and see what others are saying…
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_(tip o’ the hat to “shipbrook”:http://www.shipbrook.com/ for the “On Notice Generator”:http://www.shipbrook.com/onnotice/)_
One of the biggest no-nos of corporate blogging is creating a “fake blog”:http://loosewire.typepad.com/blog/2004/10/faux_blogs_and_.html, or “faux blog”:http://www.businessblogconsulting.com/category/faux_blogs/ or “character blog”:http://www.micropersuasion.com/2005/04/character_blogs.html (all the same thing really).
Blogs are supposed to present the authentic voices of _real_ people. And since made up characters or “amalgams” can’t, by definition be “real”, they are generally (and justly) considered the ultimate sign that “you just don’t get it” when it comes to the blogosphere.
So what happens when _someone else_ creates a character blog that people might think is _your_ doing?
This is not a theoretical question as we’re dealing with this right now at “Tucows”:http://www.tucows.com/.
Here’s our first Question of the Day:
“If you _had_ to choose between having an email newsletter or a blog, which would you pick and why?”
Add your answer and see those of your colleagues…
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