In one three hour period earlier today marketing site MarketingProfs.com managed to show us both what not to do and what to do when it comes to email marketing. Here are some screen captures that lay out their inbox faux pas in glorious, gory detail…
5 CommentsMonth: September 2006
The Search Engine Robot Report is extremely valuable yet seems to be the least queried Web Analytics report (available in many but not all applications).
The Search Engine Robot Report tells you how often the Search Engines query your web pages, and which of your web pages it finds.
The example above illustrates the frequency of visits to unique pages (rows) from the (arguably) top four search engines; Google, Yahoo, MSN and Ask.com.
This report is important for sales managers, marketers and resources responsible for ensuring best practices in your company’s SEO(Search Engine Optimization)strategy.
The first step in your SEO strategy is to assure the search engines ‘crawl’ through all of the pages you want them to see. (To eliminate the search engines from reading private pages, make sure to have an updated robots.txt file for each of your sites. See “robotstxt.org”:http://www.robotstxt.org/ for more on the topic.
I get that you want to promote the fact you have a blog. And I see you have a lot of great stuff in there. But for the love of decent results why would you use your blog as a landing page?
Yet this seems to be a trend. I just received one of my regular emails on marketing topics, this one a newsletter on marketing to IT. Front and center they’re offering a new report on media consumption, sounds great!
Uh-oh, I see the dreaded words “download from our blog site” and I can sense what’s coming. Sure enough, I click to the site and there’s already a bunch of new posts on top of the report they told me about. At least I think it’s the one. There are a bunch of articles on different media topics, but only one has a chart. None of the entries are labelled, “IT media consumption study.”