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Month: October 2006

Yahoo! Picks Up…Talent That Is

“Yahoo! Search Marketing Canada”:http://searchmarketing.yahoo.com/arp/srch_ss.php?o=USPX10&cmp=Search&ctv=Y!brandsimple&b=75, slated for public release in early 2007, has brought on new and innovative talent to provide Canadian marketers with a fully integrated marketing solution.
In a press release, Kerry Munro, General Manager of Yahoo! Canada, noted how “this team of industry professionals and search marketing experts will provide an efficient and effective transition to our new search platform, and these new technologies and features will make it easier for marketers to understand the performance of their search advertising campaigns and experiment with the medium in an effective, insights-driven way.”

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