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Month: October 2006

5 Questions for Steven Harmer, Blast Radius

Steven Harmer.JPG

Steven Harmer is Executive Vice President & General Manager for Blast Radius‘ eastern and central North American client portfolio, and also heads up the Toronto office. His superior communication skills are matched by his commitment to delivering innovative customer experiences. With a thorough understanding of Internet technologies and best practices, Steve previously led the company’s global production and delivery teams. He holds a BIS from the University of Waterloo and a degree in New Media from the Vancouver Film School.

One Degree: The last time we checked in with Blast Radius was when we did a Five Questions with Gurval Caer back in June of 2005. What’s been happening at Blast Radius in the last year?
Things have been very exciting and busy for Blast Radius in the part year, especially for our Toronto team. Recently we have enjoyed some great client wins with high-profile US-based companies such as Time Inc., Newell Rubbermaid, Meredith Publishing and OfficeMax. We also continue to work with great long term clients like EA, Nike, Air Jordan and BMW.
Our industry is in a very interesting state right now, as more and more companies are realizing the power of the Internet and are seeking new and innovative ways to connect with their customers online. We are enjoying the challenge of working with them to create meaningful experiences.
*One Degree: I hear you’ve signed several large deals with multi-billion dollar US-based companies including OfficeMax (the #6 North American on-line retailer), CarMax (a $6 billion US/year online car retailer), and Meredith a multi-billion dollar publisher). Can you tell us a bit about how a Canadian company approaches such large US businesses?*
Blast Radius has a long history as an innovator within our space which has led to our strong leadership in the marketplace. It is this leadership position which creates opportunities for us. We have a pretty constant flow of clients referring us to their network.
So it’s nothing new for us to compete with top tier companies south of the border. However, it does mean we compete with the best of the best which means we need the best talent; especially in Toronto. All our recent new client wins, you mentioned as well as Time Inc. and Newell Rubbermaid in the past couple of months, have been a result of very competitive pitches

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Keyword Strategy – SEO's Most Critical Element – Part 1

I was recently asked what I feel is the most important element of a search engine optimization campaign. Without hesitation, I said “keyword strategy”. Link building may be regarded as the “holy grail of SEO”, but what do you think fills the cup? Keywords are the fuel for all search engine optimization campaigns.
Far too often, companies choose to target the wrong keywords and end up losing a lot of traffic and money because of it. Many clients want to focus their efforts on achieving top rankings for only a few very generic terms. In doing this, they typically end up spending a lot of time and money to rank well for terms that do not generate qualified traffic and end up having a very low conversion rate.

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Kudos To Campaigner – Our October Sponsor

Special thanks to the wonderful folks at Got Corporation – makers of Campaigner – for their support of One Degree (in September – despite the title of this post) . For the last month you’ll surely have noticed their shiny, happy ads all over One Degree. If you haven’t already visited their site to find out what they’re up to and how they might help you, this would be a good time to check out Campaigner for yourself.

Our October sponsors are waiting in the wings. Who will it be, who will it be?

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