Justin Creally is a partner at “High Road Communications”:http://www.highroad.com/, Canada’s largest PR agency serving technology and digital lifestyle companies. Justin works with clients such as Microsoft, Buena Vista Games and ATI Technologies to help guide their online communications strategies.
*One Degree: What’s Vox?*
As a PR agency, clients turn to us because they want strong communications programs. Our social media and digital marketing services enable our clients to reach customers and other key stakeholders by using next-generation PR. Obviously, traditional media relations continues to be a core component of what we do. But for several clients, especially those reaching out to college-aged consumers or other niche markets, traditional mainstream media is limited in its effectiveness. We’ve turned up the volume on our social media and digital marketing services in the past year, as more clients turn to us for help in reaching audiences online.
*One Degree: Does this mark a new approach to interactive for the agency?*
Year: 2006
Dear Kraft Canada,
You have replaced my old standby td.com as my prime example of Canada’s most embarrassing corporate web gaffes.
Not sure why I’m honouring you in this way? Well, you might want to read what Andrew Goodman (and I) have to say about your domain name strategy…
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Fabio Orlando is Director & Chief Creative Officer of “The Autumn Group”:http://www.theautumngroup.ca/ a company he founded over ten years ago. Touting the mantra “clarity in creativity”, Fabio is as a highly strategic and adaptable thinker whose philosophy and vision are integral components of every account.
*One Degree: What’s the story behind Here’s My Baby?*
“Here’s My Baby”:http://www.heresmybaby.ca/site/start.htm is this fabulous portrait studio who has emerged from very humble beginnings. They were initially located in a mall in Thornhill, Ontario where they gained some local notoriety. That’s where our paths crossed.
After seeing some of their portraits at an associate’s house, I quickly booked a session to photograph my then one-year-old. Truly, I was impressed by the calibre of talent and professionalism.
Being ever the communications specialist (and solicitor), I approached the owner and lead photographer, Frank Cunha and told him that I had a lot of faith in his talents and that I could see this little studio doing great things. I was right.
Since then, they have moved to a gloriously designed and spacious studio in charming Kleinberg and have expanded their offerings to include Outdoor Lifestyle Studies. Their work is nothing short of beautiful.
*One Degree: Congrats on “winning a Webby!”:http://www.webbyawards.com/webbys/current.php#webby_entry_corporate How did a little shop in Kleinberg Ontario end up with such a prestigious international award?*