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Month: May 2007

Don Tapscott Inspires At The CMA's National Convention

Published May 17, 2007

Don_tapscott_cma The best presentation at this years CMA’s National Convention & Trade Show was from Don Tapscott, of New Paradigm".  Author of Wikinomics, Don spoke on the transformation of marketing, and described the web as "becoming a new form of production," as all users connect to it and collaborate.

Don outlined four drivers for this shift of the web, and provided detailed examples and metrics to buttress his claims.  While the concepts might be straight-forward, when integrated they become a highly thought-out and developed map for change:

  1. The "new" web -> Web 2.0 (consisting of a variety of mediums):

    • The Thing – the utility we use to connect to the web.
    • The availability of broadband mobility, and high-bandwidth capable devices
    • Geo-Spaciality – The availability of the web from any location
    • True-multimedia
    • Web Services
    • Integration
  2. The Net Generation – For the first generation to grow up entirely on digital technologies Don provided the following quote to describe them; "We [the older-than-baby-boomer-children generation] are all digital immigrants, they [the kids] are all digital natives."
  3. The Social Revolution
  4. The Economic Revolution (consisting of four caveats);
    • Peering
    • Transparency – being open
    • Sharing -Mass Collaboration
    • Acting Globally
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May 29 Double-Header from Profectio: Social Media Marketing and Consumer Engagement

Published May 17, 2007

Join us for our double-header of events on May 29th …
Guiding Light – Social Media Marketing
The Internet is constantly changing the way consumers communicate with you, your brand and your company. It is no secret that the Internet’s impact on business is important to the bottom line, social media’s impact is becoming increasingly something that all lines of business and levels are taking notice of.
Speakers:
Dr. Cindy Gordon, CEO, Helix Commerce International Inc.
Eli Singer, Managing Director, Social POV
When & Where: 8:00AM to 10:30AM, MTCC, Toronto
Engage Me
The online world is changing faster then some advertisers and marketers can adapt to. Consumers are being offered more and more choices on a daily basis of where to spend their time and money. They are also being offered many opportunities to share their content such as photos, video and opinions.
Speakers:
Joseph Pilotta, Ph. D. – BIGresearch,
Adrian Schauer, Managing Partner, Vortxt Interactive,
Alfredo Tan, Strategic Alliances Director, Sympatico/MSN
When & Where: 1:00PM to 4:30PM, MTCC, Toronto
Get more details and sign up at Profectio!

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A Crash Course In Microsoft's AdCenter – CMA Reporting

Published May 15, 2007

Owen Sagness, VP at MSN Canada presented at the CMA’s National Convention & Trade Show on reaching online objectives – with a case study on the Microsoft Sympatico portal.

Owen presented some interesting statistics during his presentation, like the following:

  • Advertisements with audio and video have a 10% higher click-through than ads without.
  • The three top search categories are: Travel, Research, and Finance.
  • Canadians are the highest to adopt new technology.
  • Nearly 50% of complex queries go unanswered.

Click the video for a quick tutorial on Microsoft’s AdCenter.

(If you are reading the feed version of this you’ll need to click through to see the video.)

Continue readingA Crash Course In Microsoft's AdCenter – CMA Reporting
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