I'm a Marvel, I'm a DC Published July 2, 2007 I just stumbled upon this amazing example of User Generated Content driving people to actually see the new Spiderman movie. And there’s no connection to Marvel! Published in Online Advertising, Sean Howard, Video and Viral Marketing Previous Post Our Customers: Eyeballs who View Ad Inventory or Valued Partners? Next Post How I Ended Up Doing Social Media Marketing for ABC TV's Traveler – Part 2