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Month: July 2007

How Can a Facebook Group Complement Your Current Community? A Real-Time Case Study

I attended an industry meeting recently where we discussed the ridiculous popularity and ubiquity of Facebook.  In particular, one individual (shout out to Max from redengine) asked me, "Why doesn’t One Degree have a Facebook group"?
And I said, "Because I don’t know what we’d do with a Facebook group". 
I’ve been thinking about this for a couple of weeks now, and I still don’t know.  People like Maggie, Mitch and Michael all have Facebook groups for their podcasts – why shouldn’t One Degree have one?

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Marketing Effectiveness Summit – July 24-25 – Chicago

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The brightest minds in marketing will attend the upcoming Marketing Effectiveness Summits:

  • July 24-25 Chicago

Will you be among them? “Register now to get certified in Demand Generation Marketing!”:http://www.summit.eloqua.com

The Marketing Effectiveness Summit is a boot camp for marketing professionals at B-to-B companies.
The two day agenda covers all aspects of marketing to optimize demand generation.

Individual Action Plans are developed on each discussion topic during the workshop, providing both strategic and implementation guidance to you and your organization, so you can quickly apply what you’ve learned to your marketing initiatives.

Take this opportunity to do something remarkable for yourself and your company.

“Register now to get certified in Demand Generation Marketing!”:http://www.summit.eloqua.com

Go to “www.summit.eloqua.com”:http://www.summit.eloqua.com for more information and to “register for the Chicago summit, or another summit in your area!

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Email Deliverability Woes? Help is on the Way!

I don’t really consider myself an email expert.  However, I have been asked email-related questions by clients who are using it as part of an integrated strategy.  My biggest concern is generally whether or not a legitimate email make it into the customer’s inbox and not the dreaded spam folder.  And with email, sometimes the issue is marketing-related (like not using "FREE FREE FREE!!!!" as the subject line) and some are technical (like authenticating your domain with domain keys).

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