Web Analytics Association Presents
An Industry in Transition: Web Analytics to Marketing Optimization
Breakfast Meeting – Montréal, February 6, 2008 – 7:30 – 10:00 AM
Keynote presenter Jim Sterne, Chairman of the Web Analytics Association and president of eMetrics Marketing Optimization Summit will deliver insight into the maturity of the Web analytics industry, the level of expertise
among practitioners today; challenges and opportunities specific to Canadian businesses; and the role that Web managers, marketers and analysts play as companies adopt the continuous improvement method of online marketing
optimization.
Senior Marketing Analyst, Michael Whitehouse of iPerceptions will follow with a case study showcasing the benefits of capturing and measuring the perceptions and attitudes of your Web site visitors and customers.
City host Stephane Hamel of Immeria.net and WAA member will discuss the key elements needed in order to achieve a successful Web analytics program.
Date: February 6th, 2008
Place: Delta Montréal, Opus II Room
Address: 75 avenue Président Kennedy, Montréal Quebec
Registration: 7:00 – 7:30 AM; Breakfast and Presentation: 7:30 to 10:00 AM
Member Price: WAA and IAB Canada – $25, Non-member Price: $45
Register online at the WAA: http://www.webanalyticsassociation.org/en/cev/?233
Sponsors include:
- iPerceptions (www.iperceptions.com)
- IAB Quebec (www.iabcanada.com/fr_index.shtml )
- eMetrics Marketing Optimization Summit – Toronto (www.emetrics.org/toronto)
