Web Analytics Association Presents
An Industry in Transition: Web Analytics to Marketing Optimization
Breakfast Meeting – Ottawa, February 7, 2008 – 7:30 – 10:00 AM
Keynote presenter Jim Sterne, Chairman of the Web Analytics Association and president of eMetrics Marketing Optimization Summit will deliver insight into the maturity of the Web analytics industry, the level of expertise
among practitioners today; challenges and opportunities specific to Canadian businesses; and the role that Web managers, marketers and analysts play as companies adopt the continuous improvement method of online marketing
optimization.
Senior Marketing Analyst, Michael Whitehouse of iPerceptions will follow with a case study showcasing the benefits of capturing and measuring the perceptions and attitudes of your Web site visitors and customers.
City host Alex Langshur, president of PublicInsite and co-Chair of the WAA Public Sector Committee will round out the meeting with a case study featuring the benefits of Web analytics at work.
Date: February 7th, 2008
Place: Sheraton Ottawa Hotel, Rideau Room
Address: 150 Albert Street, Ottawa, Ontario
Registration: 7:00 – 7:30 AM; Breakfast and Presentation: 7:30 to 10:00 AM
Member Price: WAA and OCRI – $35, Non-member Price: $60
Register online at the WAA: http://www.webanalyticsassociation.org/en/cev/?234
Sponsors include:
- iPerceptions (www.iperceptions.com)
- PublicInsite (www.publicinsite.com)
- Ottawa Centre for Research and Innovation (OCRI) (www.ocri.ca)
- eMetrics Marketing Optimization Summit – Toronto (www.emetrics.org/toronto)
